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Legacy Ridge Ventures - Our Business Basics Blog

Helpful Tips around Creating Business Success.


Posted on: 06 July 2016   Tags: Value Propositions/Marketing Basics   Posted in: [Marketing Basics]

Creating value propositions for the specific market segment that your product or service addresses.

In target marketing blog post we talked about the importance of understanding the market segments that use/purchase your products and or services. Knowing their characteristics allows you to create targeted messages or value propositions and or gives you the knowledge to expand your product or services and create new ones that would appeal to their unmet needs (or pain). Vital to this targeting each specific market is defining what you offer in a way that appeals to this market’s needs.

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