Legacy Ridge Ventures - Our Business Basics Blog
CREATING VALUE PROPOSITIONS
Creating value propositions for the specific market segment that your product or service addresses.
In target marketing blog post we talked about the importance of understanding the market segments that use/purchase your products and or services. Knowing their characteristics allows you to create targeted messages or value propositions and or gives you the knowledge to expand your product or services and create new ones that would appeal to their unmet needs (or pain). Vital to this targeting each specific market is defining what you offer in a way that appeals to this market’s needs.
TARGET MARKETING
Why is it important to spend time looking into who purchases your products and services & understand how many ‘like-minded’ groups you cater to & who your target markets are?
UNDERSTANDING THE PATH TO BRAND AWARENESS, WHICH TRANSLATES INTO BUSINESS GROWTH
Understanding the path to Brand Awareness, which translates into Business Growth
There are 4 stages brand adoption and generating sustainable sales for your business. If you focus on assessing these stages and trying to answer the questions below, you will help focus your business around growth & repeat sales.
NEW TO SOCIAL MEDIA?
Not long ago, Social Media was new and different; it was for the ‘early adopters’ but now most main streamers are on board. Social Media is another great avenue to explore to grow your customer base & engage with potential customers.
So how do you know which platform to start in? Well, you first have to ask yourself a few questions.