Successful small businesses follow a few important steps to align their company and ultimately set themselves up for achieving goals. Effective long-term planning can be one of the most difficult things for a business to accomplish. If a company is able to find a “sweet spot” in their market and develop a business growth plan accordingly, the future tends to be a little more certain and will help you stay ahead of your competition.
In my years helping smaller businesses I find that one of the easiest ways to an increase in business is helping a customer through the decision making process; making their path to purchase easy for them.