Taking your website from good to great.
- Good content: You truly understand what your potential customers needs are & what they might require from you to make a buying decision. Put call to action; engagement content or most important content front & center. Make the buying process easy for them: having the answers they need to make a decision or make it easy for them to contact you.
- It is Readable & concise: Use a Font that aligns to your Brand. People today often don’t have the attention to read paragraphs & paragraphs. Crystalize points. Think about what Q’s your customers search the web for; embed common search terms, ensure you have content to support the commonly asked Questions.
- Content is subdivided: Breaking up chunks of text improves readability. Create separate pages for separate topics, use headers and bulleted or numbered lists to make the pages easier to absorb.
- Great Images: Photographs are an excellent way to draw people into a site or using graphics to indicate words and meanings.
- Create breathing space: It helps create flow, focal points & ensures readability. Be consistent with how you use your spacing in pages & paragraphs.
- Always updating: Especially for businesses selling seasonal products, it is of vital importance that customers can trust that the information on your site is timely. You only get one chance to ‘impress’ a potential customer – if they can’t find what they are looking for or there is mis-information on your website, you won’t get them back.
- Simple navigation: Always provide multiple paths to the same content, make it easy for potential customers to navigate backwards, forwards, back up to the top of the page etc.
- Contact Info: Ensure you offer several ways for potential clients to contact you. Physical location, address, phone # & email address. Consider a form that can be used directly from your site.
While there are a lot of elements that make a good website, if you start with the 8 points above it will make a difference. Take the time to study your potential customer’s wants & needs. They language they search on; are familiar with – use it. Done right, your website should be one of your most cost effective ways to drive growth.