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Legacy Ridge Ventures - Our Business Basics Blog

Helpful Tips around Creating Business Success.

CREATING VALUE PROPOSITIONS

Posted on: 06 July 2016   Tags: Value Propositions/Marketing Basics   Posted in: [Marketing Basics]

Creating value propositions for the specific market segment that your product or service addresses.

In target marketing blog post we talked about the importance of understanding the market segments that use/purchase your products and or services. Knowing their characteristics allows you to create targeted messages or value propositions and or gives you the knowledge to expand your product or services and create new ones that would appeal to their unmet needs (or pain). Vital to this targeting each specific market is defining what you offer in a way that appeals to this market’s needs.

TARGET MARKETING

Posted on: 08 June 2016   Tags: Consumer Growth/Target Marketing/Marketing Basics   Posted in: [Marketing Basics]

Why is it important to spend time looking into who purchases your products and services & understand how many ‘like-minded’ groups you cater to & who your target markets are?

UNDERSTANDING THE PATH TO BRAND AWARENESS, WHICH TRANSLATES INTO BUSINESS GROWTH

Posted on: 19 May 2016   Tags: Business Growth/Measurement/Marketing Basics   Posted in: [Marketing Basics]

Understanding the path to Brand Awareness, which translates into Business Growth

There are 4 stages brand adoption and generating sustainable sales for your business. If you focus on assessing these stages and trying to answer the questions below, you will help focus your business around growth & repeat sales.

WHERE DO YOU WANT YOUR BUSINESS TO BE IN 5 YEARS?

Posted on: 15 March 2016   Tags: Planning and Measuring Success/Business Strategy/Business Basics   Posted in: [Business Basics]

Successful small businesses follow a few important steps to align their company and ultimately set themselves up for achieving goals. Effective long-term planning can be one of the most difficult things for a business to accomplish. If a company is able to find a “sweet spot” in their market and develop a business growth plan accordingly, the future tends to be a little more certain and will help you stay ahead of your competition.

NEW TO SOCIAL MEDIA?

Posted on: 10 February 2016   Tags: Pintrest/Instagram/Facebook/Twitter/Social Media/Marketing Basics   Posted in: [Marketing Basics]

Not long ago, Social Media was new and different; it was for the ‘early adopters’ but now most main streamers are on board. Social Media is another great avenue to explore to grow your customer base & engage with potential customers.

So how do you know which platform to start in? Well, you first have to ask yourself a few questions.

Growing your Business

Posted on: 25 January 2016   Tags: Marketing/Websites/Online Basics   Posted in: [Online Basics]

The most important thing for most small to medium size businesses in terms of advertising and marketing is their website presence. Yet most don’t either have the time, energy or skillset to either create, update or maintain it.  Nor do they have the budget to buy the service of pricey online firms.

Improving Your Online Conversion

Posted on: 11 January 2016   Tags: Website Conversion/Tips & Tricks/Online Basics   Posted in: [Online Basics]

Are you measuring your website activity? How many people are you signing up? How many are contacting you through your online form? Purchasing from you?

What is your goal, where are you at & where do you want to be?

Here are a few tips to get you moving towards a higher conversion rate on your website...

TAKING YOUR WEBSITE FROM GOOD TO GREAT!

Posted on: 08 January 2016   Tags: Online Basics/Content Is King/Improving Your Website/Website Development   Posted in: [Online Basics]

Taking your website from good to great.

  • Good content: You truly understand what your potential customers needs are & what they might require from you to make a buying decision. Put call to action; engagement content or most important content front & center. Make the buying process easy for them: having the answers they need to make a decision or make it easy for them to contact you.

MAKING THE DECISIONS MAKING PROCCESS EASY FOR YOUR CUSTOMERS

Posted on: 30 October 2015   Tags: Marketing Your Products Or Services/Business Basics   Posted in: [Business Basics]

In my years helping smaller businesses I find that one of the easiest ways to an increase in business is helping a customer through the decision making process; making their path to purchase easy for them. 

MARKETING AUTOMATION - A COST EFFECTIVE WAY TO MANAGE LEADS

Posted on: 06 October 2015   Tags: Ontario/Toronto/Improving Sales Pipeline/Nurture Leads/Managing Leads/Marketing Automation   Posted in: [Marketing Basics]

I had just recently put a proposal together for a Toronto Start-Up company looking to get their most out of lead generation with few resources.

We had talked about creating a marketing automation platform.  They had a lot of lead but not enough resources to personally follow up & nurture the leads.



How can we help you with your business? Let us define the best strategy for your business goals.